Consumer Purchase Intention Literature Review
May 8, 2011. 2.1 Literature review. 2.1.1 Purchase Intention. Purchase intention is widely used as a predictor of subsequent purchase. (Grewal, Krishnan, Baker Borin, 1998). According to Dodds, Monroe and Grewal (1991), the purchase intention refers to the possibility of a consumers willingness to buy products. consumers purchase intention in online shopping context of cell-phones. For this. Keywords Price discount, store image, purchase intention, online shopping. Literature Review. Stimulus-Organism-Response (SOR) paradigm. The theoretical framework of this research is based on the stimulus-organism-response.
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